![]() ![]() ![]() People go to start conversations, or YouTube, where beauty fans flock for long-form tutorials, Pinterest is different. Unlike Instagram, Facebook, and Twitter, where It’s more of an individualistic platform.” “There’s incredible synergy because Pinterest is a place to be inspired. Offering ideas about mindfulness and a weekly reset routine.īut many of the company's micro-influencers, called Babellines, are chiming in on Pinterest and other social platforms.įeinstein says that Maybelline, owned by L’Oréal, has worked with Pinterest for some time, and the brand continues to fine-tune its social-media strategies. Working with nonprofits like the Crisis Text Line, JED FoundationĪnd the Trevor Project, Maybelline’s goal is to connect teens and young adults with mental health resources.Ĭontent includes videos from Isabelle Dias, a leading Pinterest creator, With the “Brave Together” effort launched last October, aimed at combating mental health anxiety and depression in youth. Feinstein tells Marketing Daily the new effort fits well ![]()
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